Privacy Policy
Effective Date: April 29, 2026
This Privacy Policy (the “Policy”) explains how Pixel Technologies - FZCO (“Pixel”, “Company”, “we”, “us”, “our”) collects, uses, stores, shares, transfers, and otherwise processes personal data in connection with our mobile games, multiplayer online games, related in-game features, and any other games published, operated, or made available by us that link to or refer to this Policy (collectively, the “Games”).
Pixel Technologies - FZCO is a company incorporated and operating under the laws of the United Arab Emirates, with registration number DSO-FZCO-24339, license number 26105, and registered address at Dubai Silicon Oasis, IFZA Business Park, DDP, Building A1, Premises 26105-001, Dubai, United Arab Emirates. Unless expressly stated otherwise in this Policy, Pixel acts as the controller of the personal data processed under this Policy in relation to the operation, administration, support, moderation, analytics, advertising, and security of the Games.
This Policy is intended to be interpreted in accordance with UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data and other applicable laws of the United Arab Emirates.
By downloading, installing, registering for, accessing, or using the Games, you acknowledge that you have read this Policy. Where required by applicable law, we will request your consent separately for specific processing activities.
1. SCOPE OF THIS POLICY
This Policy applies to the personal data we process when you use the Games, including when you:
- install or play our Games distributed through stores or distribution platforms such as the Apple App Store, Google Play, Huawei AppGallery, or other authorized third-party distributors;
- create or use a player profile made available within a Game;
- interact with in-game social, multiplayer, guild, team, chat, matchmaking, ranking, reward, tournament, or similar features;
- contact us for customer support, moderation appeals, bug reporting, account assistance, or other Game-related enquiries; or
- otherwise interact with us in connection with the Games.
This Policy does not apply to the practices of third parties that act as separate controllers of your personal data, including app stores, payment providers, mobile platform operators, third-party account or single-sign-on providers, device manufacturers, social media platforms, or independent websites and services that are governed by their own privacy notices.
2. PERSONAL DATA WE COLLECT
The categories of personal data we process depend on the Game you use, the features you engage with, the platform through which you access the Game, and the choices you make.
2.1. Data you provide directly to us
When you contact us or interact with the Games, you may provide us with:
- your nickname, display name, username, player tag, guild or clan name, profile text, avatar, and other profile content you choose to provide;
- your email address and other contact details when you contact support or otherwise communicate with us;
- the content of your support requests, emails, tickets, moderation appeals, bug reports, screenshots, attachments, feedback, and any other information you choose to submit;
- content you create or share through the Games, including chat messages, reports, submissions, or other user-generated content made available through the relevant Game.
2.2. Data collected automatically through the Games
Our primary automatic data collection occurs through the Games, mobile SDKs, server-side systems, and related technical infrastructure.
Depending on the Game and its functionality, we may automatically collect:
- gameplay and account-linked data, such as character data, levels, progress, rewards, achievements, inventory, battle history, guild or team membership, rankings, match history, referrals, social interactions, settings, moderation status, sanctions, and timestamps relating to your use of the Games;
- usage data, such as session duration, feature interaction, clicks, taps, views, frequency of play, retention events, participation in in-game events, progression points, and other gameplay-related behavioral data;
- device and technical data, such as device model, operating system, OS version, screen resolution, memory and performance parameters, app version, build version, browser type where relevant, crash data, error logs, diagnostics, and unique device or installation identifiers;
- connection and network data, such as IP address, language, country or approximate region inferred from IP, time zone, mobile carrier or network type, and server-request metadata;
- advertising and attribution data, such as advertising identifiers, install attribution, ad impressions, ad clicks, ad campaign source, and related measurement data;
- security and integrity data, such as fraud indicators, unusual login or device patterns, abuse-prevention signals, ban or enforcement records, report history, and anti-cheat or anti-tampering telemetry where relevant to a specific Game or feature.
2.3. Data received from third parties
We may receive personal data from third parties, including:
- app stores and platform operators, which may provide us with store IDs, transaction confirmations, subscription status, region or country information, refund status, entitlement information, and other data necessary to validate purchases and manage access to paid or reward-based features;
- third-party login or authentication providers, which may provide us with identifiers, email addresses, display names, profile images, and authentication confirmations or tokens necessary to authorize gameplay access;
- payment processors and commerce partners, which may provide us with transaction IDs, payment confirmations, item data, subscription status, approximate billing region, anti-fraud signals, and limited reconciliation data;
- advertising, attribution, and analytics partners, which may provide campaign attribution data, ad-performance data, aggregated audience data, fraud-prevention signals, and related mobile measurement data;
- community, event, or distribution partners, where a Game or feature is operated in cooperation with a third party; and
- other users, for example where they report abuse, invite you, refer you, add you to a guild or team, or otherwise interact with you through multiplayer functionality.
2.4. Use of third-party service providers for account and support services
For certain Games, some accounts, authentication, purchase-related account assistance, and user-support services may be provided to us by third-party service providers.
Where such services are used in connection with the Games, such third-party service providers may process personal data on our behalf as our processor or service provider, including for account registration and sign-in, authentication, account recovery, purchase-related account support, and the handling of gameplay-related or technical support requests. In such cases, we seek to ensure that such processing is carried out only on our documented instructions or otherwise as permitted by applicable law, only for the relevant and authorized purposes, only for the period necessary to provide the relevant services, and subject to appropriate contractual, technical, and organizational measures designed to protect personal data against unauthorized or unlawful processing, accidental loss, destruction, alteration, or disclosure.
We also seek to ensure, as appropriate and taking into account the nature of the relevant services and applicable law, that such service providers are subject to obligations concerning confidentiality, restricted access on a need-to-know basis, implementation of appropriate security measures, assistance with compliance and data-subject requests where relevant, return or deletion of personal data upon completion of the relevant services unless retention is required by law, and provision of information reasonably necessary to demonstrate compliance with applicable personal-data obligations.
2.5. Sensitive data
We do not intentionally request or collect sensitive personal data unless such processing is strictly necessary, lawful, and proportionate for a specific purpose such as account protection, fraud prevention, dispute resolution, legal compliance, or another purpose permitted by applicable law. If such processing becomes necessary, we will provide any additional notice or obtain any consent required under applicable law.
3. PURPOSES OF PROCESSING AND LAWFUL BASES
We process personal data only where we have a lawful basis to do so. Depending on the circumstances, our lawful bases may include your consent, the performance of a contract with you or steps taken at your request before entering into a contract, compliance with legal or regulatory obligations, protection of public interest, the establishment, exercise, or defense of legal claims, and other lawful bases permitted by applicable law.
3.1. To provide and operate the Games
We process personal data to make the Games function properly and to provide the core features you request. This includes creating and maintaining your player profile within the Game, linking gameplay to a valid platform or distributor account where applicable, saving progress, synchronizing entitlements, enabling multiplayer, guild, ranking, reward, event, and social features, ensuring compatibility with your device, and delivering updates, patches, and operational support.
3.2. To provide cross-play and access to shared global and regional game environments
We process personal data as necessary to provide you with cross-play functionality and access to shared game environments, including where the Game is also published, distributed, operated, or made available by a global publisher and/or other regional publishers or partners. In particular, where this is necessary to enable your access to the relevant shared game ecosystem, personal data may be shared with, and received from, Gaijin Entertainment and its subsidiaries and/or affiliates, which may process personal data as independent controllers in relation to the operation of the shared global or regional game environment. Such sharing is limited to the minimum personal data necessary for the relevant purposes and directly related to gameplay, access to the shared game environment, and the operation, security, and integrity of the relevant Game features. This may include, for example, in-game identifiers, gameplay and progression data, matchmaking and ranking data, guild data, moderation and enforcement-related data, and technical or security-related information required to support common servers and infrastructure, multiplayer features, events, moderation, anti-cheat measures, fraud prevention, and the application of certain account restrictions or bans across the relevant game ecosystem. For more information about how Gaijin processes personal data in such cases, please refer to Gaijin’s privacy policy: https://legal.gaijin.net/privacypolicy.
3.3. To authenticate access and maintain account integrity
Where access to a Game depends on third-party authentication, store validation, or secure session management, we process identifiers, authentication confirmations, tokens, technical session data, and related metadata to confirm that you are authorized to access the relevant Game environment and to keep the Game secure.
3.4. To process in-game purchases, rewards, and entitlements
We process personal data to validate purchases, assign purchased items or currency, manage subscriptions where applicable, investigate chargebacks or fraud, reconcile reward distributions, and maintain the integrity of monetization systems. This may include store transaction IDs, entitlement status, purchase timestamps, and similar data received from app stores or payment partners.
3.5. To communicate with you
We process personal data to send you operational and administrative communications related to the Games, including support responses, security alerts, important technical notices, and notices regarding changes to terms, policies, or core Game functionality.
3.6. To provide customer support and resolve disputes
We use your contact data, support history, gameplay context, logs, screenshots, and related information to answer questions, investigate technical issues, resolve disputes, review moderation decisions, and address claims or complaints. As detailed in Section 2.4, certain support, account-authentication, recovery, or purchase-related assistance functions may also be carried out on our behalf by third-party service providers, where necessary to provide support in connection with the Games.
3.7. To maintain safety, security, and fair play
We process personal data to secure the Games, detect and investigate fraud, botting, abuse, cheating, unauthorized access, exploit attempts, payment abuse, account compromise, and violations of our rules.
3.8. To moderate communities and enforce our rules
We process personal data to administer our End User License Agreement (available at: https://pixeltechnologies.io/eula). This includes handling player in-game reports, applying moderation measures (for example, in-game chat moderation), suspending or restricting access to the Games or their features, recording sanctions, investigating repeat abuse, and protecting players and the Games from harmful conduct, including, where necessary, cooperation with the publisher, rightsholder, or operator of the global version of the Game for shared (cross-play) enforcement.
3.9. To show advertising and measure marketing performance
Where a Game includes advertising or user-acquisition measurement, we may process advertising identifiers, campaign data, device information, ad impressions, ad-click events, attribution data, and related analytics to deliver contextual or personalized ads where permitted, cap frequency, measure campaign effectiveness, prevent ad fraud, and understand user acquisition performance. Where consent is required for personalized advertising or device-level tracking, we will rely on that consent and your platform-level privacy choices.
3.10. To comply with the laws and protect our rights
We may process personal data where necessary to comply with legal, regulatory, tax, accounting, anti-fraud, or law-enforcement obligations; to respond to valid legal requests; to protect our rights, systems, business, personnel, and players; and to establish, exercise, or defend legal claims.
If you choose not to provide certain data that is necessary for the relevant Game or feature, we may be unable to provide some or all features of the Game, process purchases, respond fully to support requests, or maintain your progress and account-linked functionality.
4. MOBILE IDENTIFIERS, SDKs, LOCAL STORAGE, AND SIMILAR TECHNOLOGIES
Some of our Games are mobile products. In such a case, our data collection commonly relies on mobile SDKs, local storage, server-side telemetry, device identifiers, and similar technologies rather than traditional website cookies alone.
These technologies may be used to:
- remember your settings and language preferences;
- keep you signed in where supported;
- save progress and Game state;
- measure installations, sessions, events, ad performance, and campaign attribution;
- prevent fraud and protect the security of the Games; and
- personalize content or advertising where permitted by law and by your settings.
You may also be able to limit certain forms of tracking through your device or platform settings, including advertising and app-tracking controls offered by Apple, Google, Huawei, or your device manufacturer. If you opt out of personalized advertising, you may still see advertisements, but they may be more general or contextual.
5. WHEN WE SHARE PERSONAL DATA
We do not sell your personal data. We share personal data only where there is a legitimate operational, contractual, legal, or security reason to do so, and only to the extent necessary.
5.1. With other users
Some information is visible to other players by design of the multiplayer and social features of the Games. Depending on the Game and your settings, other users may see your nickname, avatar, profile content, guild or team affiliation, achievements, status, selected gameplay statistics, leaderboard position, and content you voluntarily make available through in-game interactions. If you participate in chats, teams, guilds, events, or similar features, your information may be shared as part of that interaction.
5.2. With app stores, account providers, and distribution partners
We may share limited information with app stores, authentication partners, distributors, and related service providers to enable login, entitlement management, fraud prevention, customer support, event administration, or account synchronization. Where those providers manage your primary account or credentials, they process related data under their own policies.
5.3. With service providers and processors
We may engage third-party vendors, contractors, and service providers that process personal data on our behalf for functions such as cloud hosting, game backend services, analytics, crash reporting, customer support systems, communications delivery, ad mediation, fraud prevention, anti-cheat support, data storage, and other business operations. These parties receive only the data needed to perform their functions and are required by contract to protect the data, maintain confidentiality, and process it only on our documented instructions where applicable.
5.4. With payment and commerce partners
We may share or receive data with or from app stores, payment processors, commerce partners, and financial service providers as necessary to validate transactions, prevent fraud, manage refunds or disputes, and comply with legal obligations. We typically do not store full payment-card details where those details are entered into third-party payment environments.
5.5. With advertising, attribution, and analytics partners
Where relevant to a Game, we may share certain technical and advertising-related data with advertising, attribution, mediation, and analytics partners in order to display ads, attribute installs, measure campaign performance, prevent fraud, and improve Game delivery. Where required by law, such sharing will be subject to consent or platform-level authorization mechanisms.
5.6. For legal reasons, compliance, and protection
We may disclose personal data to courts, regulators, law-enforcement authorities, government bodies, professional advisers, or other third parties where required by law, where necessary to respond to a valid legal request, where necessary to protect the rights or safety of Pixel, our users, or the public, or where necessary to investigate fraud, abuse, or security incidents.
5.7. In connection with corporate transactions
If we are involved in a merger, acquisition, financing, asset sale, reorganization, insolvency proceeding, or similar transaction, personal data may be disclosed to relevant counterparties, advisers, and successors subject to appropriate confidentiality and lawful-processing requirements.
6. INTERNATIONAL AND CROSS-BORDER TRANSFERS
The Games are operated from the United Arab Emirates. To provide the Games, including the cross-play and shared game functionality described in Section 3.2, we may transfer personal data to, access it from, or allow it to be processed in countries outside your place of residence, including where our service providers, partners, publishers, infrastructure, or support operations are located.
Where we transfer personal data across borders, we will do so only where lawful, necessary for the purposes described in this Policy, and subject to appropriate safeguards under applicable law. Where applicable, this may include transfers to jurisdictions recognized as providing an adequate level of protection. Where such level of protection is not available, we may still transfer personal data where permitted under applicable law and subject to appropriate safeguards and lawful transfer mechanisms, which include, depending on circumstances of and requirements for specific transfer, contractual data-protection commitments, processor obligations, technical and organizational security controls, internal governance measures, explicit consent where required, necessity for the performance of a contract, or another lawful basis or transfer mechanism recognized under applicable law.
By using the Games, you understand that your personal data may be transferred to and processed in jurisdictions outside your place of residence, subject to the safeguards and protections described in this Policy. Where consent is specifically required for a particular transfer or category of processing, we will obtain that consent separately.
7. DATA RETENTION
We retain personal data only for as long as necessary for the purposes described in this Policy, unless a longer period is required or permitted by applicable laws.
Retention periods vary depending on the nature of the data and the purpose of processing. For example:
- gameplay and player-profile data may be retained while your Game profile remains active and for a reasonable period thereafter to allow restoration, dispute handling, fraud prevention, and compliance;
- transaction and financial reconciliation data may be retained for the period necessary to comply with accounting, tax, audit, anti-fraud, and legal obligations;
- support tickets, abuse reports, moderation records, and dispute files may be retained for as long as reasonably necessary to investigate, resolve, defend, or prevent recurring issues;
- technical logs, crash data, and security telemetry may be retained for shorter operational periods, except where a longer retention period is justified for incident analysis, fraud prevention, or legal protection;
- advertising and attribution data may be retained according to campaign, measurement, and legal requirements, subject to applicable platform rules and your choices.
When personal data is no longer required, we will delete it, anonymize it, or securely isolate it, unless continued retention is required by law, necessary to protect our rights, or justified for another lawful purpose.
8. DATA SECURITY
We are committed to protecting personal data through reasonable and appropriate technical, organizational, and administrative security measures designed to reduce the risks of unauthorized access, loss, misuse, alteration, disclosure, or destruction.
Our security measures may include, as appropriate, encryption in transit, access controls, least-privilege permissions, authentication measures, secure development practices, internal policies, incident-response procedures, system monitoring, logging, backup and recovery controls, vendor due diligence, and personnel training. Access to personal data is restricted to personnel and service providers who need such access for legitimate business purposes.
No method of transmission or storage is completely secure, and therefore, we cannot guarantee absolute security. You are also responsible for helping protect your account and devices, including by maintaining the security of any credentials you control and notifying us promptly if you suspect unauthorized access.
If we become aware of a personal-data breach that requires notification under applicable law, we will take the steps required by law, including notifying competent authorities and affected individuals where legally required.
9. YOUR RIGHTS IN RELATION TO YOUR PERSONAL DATA
Depending on the applicable law and the circumstances of processing, you may have the following rights in relation to your personal data:
9.1. Right to be informed
You may request clear information about how your personal data is processed, including the purposes of processing, categories of data, recipients, and contact details for exercising your rights.
9.2. Right of access
You may request confirmation of whether we process your personal data and, where applicable, request access to or a copy of the personal data we hold about you, subject to applicable exceptions and verification requirements.
9.3. Right to rectification
You may request correction of inaccurate personal data and completion of incomplete personal data. Where available, some profile or contact data may also be updated directly through in-game settings or the relevant platform account.
9.4. Right to erasure
You may request deletion of your personal data in circumstances permitted by applicable law, including where the data is no longer necessary for the purpose for which it was collected, where consent has been withdrawn, and no other lawful basis applies, or where the data has been processed unlawfully. This right is not absolute and may be limited where retention is required by law or necessary to protect legal rights or Game integrity.
9.5. Right to restrict processing
You may request that we restrict the processing of your personal data in certain circumstances, such as where you contest the accuracy of the data, where you believe processing is unlawful and request restriction instead of deletion, or where the data must be preserved for legal claims.
9.6. Right to object or to stop certain processing
Where permitted by applicable law, you may object to certain processing activities, including direct marketing and certain processing based on our lawful interests or other permitted grounds. You may also request that we stop processing in circumstances recognized by law.
9.7. Right to data portability
Where applicable, you may request to receive personal data that you have provided to us, and that we process by automated means on the basis of consent or contract, in a structured, commonly used, and machine-readable format, and you may request transmission to another controller where technically feasible and legally applicable.
9.8. Right to withdraw consent
Where we rely on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal took effect.
9.9. Rights in relation to automated processing
You have the right, where provided by law, not to be subject to a decision based solely on automated processing that produces legal effects concerning you or similarly significantly affects you, except where such processing is otherwise permitted by law and subject to safeguards. Where required, you may request human review, express your point of view, and contest the decision.
9.10. Right to complain
If you believe your rights have been violated, you may contact us first so that we can try to resolve the issue. You may also have the right to lodge a complaint with the competent authority in the United Arab Emirates or another competent authority, as applicable.
10. HOW TO EXERCISE YOUR RIGHTS
To exercise your rights or submit a privacy-related request, please contact us at:
- Email: games@pixeltechnologies.io
- Postal Address: Pixel Technologies - FZCO, Dubai Silicon Oasis, IFZA Business Park, DDP, Building A1, Premises 26105-001, Dubai, United Arab Emirates
Where available, you may also use any in-game privacy, account, communication-preference, or support tools we provide.
When you submit a request, we may ask for additional information reasonably necessary to verify your identity and confirm that you are entitled to make the request. This helps us protect users against fraudulent, abusive, or unauthorized requests.
We will review and respond to your request within the time required by applicable law. If the request is unclear, manifestly unfounded, repetitive, technically infeasible, or excessive, or if legal grounds prevent us from fulfilling all or part of the request, we may ask for clarification, limit our response as permitted by law, or refuse the request where legally justified. Where permitted by law, we may also charge a reasonable fee for excessive or repetitive requests.
11. THIRD-PARTY SERVICES AND LINKS
The Games may integrate with or link to third-party services, including app stores, payment environments, social platforms, analytics providers, advertising networks, or authentication services. We do not control the privacy practices of those third parties when they act under their own policies and terms. We encourage you to review their privacy notices carefully.
In particular, where your Game access, payment, subscription, identity, ad settings, or device permissions are managed by a third party, that third party’s privacy notice will also apply to the relevant processing.
12. CHANGES TO THIS POLICY
We may amend this Policy from time to time to reflect changes in our Games, technology, legal requirements, business practices, or data-processing activities. The updated version will be posted through the relevant Game, website, store listing, or other appropriate channel.
Where required by applicable law, we will provide additional notice of material changes by appropriate means, such as an in-game notice, store update notice, website posting, or direct communication.
13. CONTACT US
If you have any questions, requests, or complaints regarding this Policy or our processing of your personal data, you may contact us by e-mail at: games@pixeltechnologies.io. Where available, you may also contact us through the in-game support tools or the support section of the relevant Game.
14. SUPPLEMENTARY PROVISIONS FOR USERS LOCATED IN THE RUSSIAN FEDERATION
If you are located in, or reside in, the Russian Federation, certain supplementary provisions relating to the processing of your personal data may apply in addition to this Policy. Please refer to the separate supplementary privacy provisions for users located in the Russian Federation, available at: https://pixeltechnologies.io/privacy_supplementary_provisions.
15. LANGUAGE VERSIONS
This Policy may be made available in languages other than English for convenience only. In the event of any inconsistency, conflict, or discrepancy between the English version and any translated version, the English version shall prevail.